{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of luxury brand names drive exposure via social media advertising and marketing, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't altered a lot in years; it does not have TikTok, and does not offer celebr